What it means:
Any worthy endeavor in life takes a modicum of delusion to convince others to join the great pursuit. Those who manifest their delusions (benevolently) are the ones to rally the troops, create great works of art, and shape culture in accordance with their vision, taste, and values.
What we like:
Punchy. Hip. Clever. Visually Arresting. Bold. Playful. Kinetic. A nice dry wit. Good music. Earned emotion. Aesthetic. Community. Authenticity. Specificity. Pop that has some bite.
What we don’t like:
Self-serious. Maudlin. Faux-sentimentality. Elitism. Pandering. Cheap. Trashy. Cheesy. Low hanging fruit. Bad music. Clutter. Noise. Exploitation. Inauthenticity. Fleeting trends. Broad strokes.

HOME